:root {
  --ink: #11100e;
  --paper: #f1f0e9;
  --white: #fffef9;
  --signal: #ddff3d;
  --muted: #aaa89f;
  --line: rgba(17, 16, 14, 0.18);
  --page: min(1440px, calc(100vw - 48px));
}

* { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  background: var(--ink);
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 16px;
  line-height: 1.45;
  text-rendering: optimizeLegibility;
}

body.menu-open { overflow: hidden; }

img { display: block; max-width: 100%; }
button, a { font: inherit; }
button { color: inherit; }
a { color: inherit; }

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: fixed;
  z-index: 1000;
  top: 8px;
  left: 8px;
  transform: translateY(-150%);
  padding: 10px 14px;
  color: var(--ink);
  background: var(--signal);
}

.skip-link:focus { transform: translateY(0); }

:focus-visible {
  outline: 3px solid var(--signal);
  outline-offset: 4px;
}

.turn {
  display: inline-block;
  transform: rotate(180deg);
  transform-origin: 50% 51%;
}

.site-header {
  position: fixed;
  z-index: 50;
  top: 0;
  left: 0;
  display: flex;
  align-items: center;
  justify-content: space-between;
  width: 100%;
  height: 76px;
  padding: 0 24px;
  color: var(--white);
  border-bottom: 1px solid rgba(255, 255, 255, 0.22);
  transition: color .25s ease, background .25s ease, border-color .25s ease;
}

.site-header.scrolled {
  color: var(--ink);
  background: rgba(241, 240, 233, 0.94);
  border-color: var(--line);
  backdrop-filter: blur(12px);
}

.brand {
  position: relative;
  z-index: 2;
  color: inherit;
  font-family: "Arial Rounded MT Bold", "Arial Black", Arial, sans-serif;
  font-size: 24px;
  font-weight: 900;
  letter-spacing: -.11em;
  line-height: 1;
  text-decoration: none;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: 28px;
}

.site-nav a {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .08em;
  text-decoration: none;
  text-transform: uppercase;
}

.site-nav a:not(.nav-contact)::after {
  display: block;
  width: 0;
  height: 1px;
  margin-top: 3px;
  background: currentColor;
  content: "";
  transition: width .2s ease;
}

.site-nav a:hover::after { width: 100%; }

.nav-contact {
  padding: 10px 16px;
  color: var(--ink);
  background: var(--signal);
  border-radius: 999px;
}

.menu-button { display: none; }

.hero {
  position: relative;
  display: grid;
  min-height: 100svh;
  padding: 112px 24px 30px;
  overflow: hidden;
  color: var(--white);
  background: var(--ink);
  grid-template-columns: 1fr 1fr;
  grid-template-rows: auto 1fr auto;
}

.hero-grid {
  position: absolute;
  inset: 0;
  opacity: .14;
  background-image:
    linear-gradient(rgba(255,255,255,.16) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,.16) 1px, transparent 1px);
  background-position: center;
  background-size: calc(100vw / 8) calc(100vw / 8);
  mask-image: linear-gradient(to bottom, #000, transparent 88%);
}

.hero-kicker {
  position: relative;
  z-index: 1;
  margin: 0;
  color: var(--signal);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: .16em;
  text-transform: uppercase;
}

.hero-wordmark {
  position: absolute;
  z-index: 1;
  top: 50%;
  left: 50%;
  width: 100%;
  margin: 0;
  transform: translate(-50%, -52%);
  font-family: "Arial Rounded MT Bold", "Arial Black", Arial, sans-serif;
  font-size: clamp(7rem, 24vw, 27rem);
  font-weight: 900;
  letter-spacing: -.105em;
  line-height: .72;
  text-align: center;
  white-space: nowrap;
}

/* Optical spacing: keep the inverted U distinct from the F at display scale. */
.hero-wordmark .turn { margin-left: .055em; }

.hero-prompt {
  position: relative;
  z-index: 2;
  align-self: center;
  margin-top: 10vh;
  font-size: clamp(1rem, 1.3vw, 1.3rem);
  font-weight: 700;
  line-height: 1.15;
}

.hero-prompt p { margin: 0; }
.hero-prompt p:last-child { color: var(--signal); }

.hero-action {
  position: relative;
  z-index: 2;
  display: flex;
  align-items: end;
  justify-content: flex-end;
  min-height: 100px;
  grid-column: 2;
  grid-row: 3;
}

.text-button {
  padding: 0 0 5px;
  color: var(--white);
  background: none;
  border: 0;
  border-bottom: 1px solid currentColor;
  cursor: pointer;
  font-size: 15px;
  font-weight: 700;
}

.text-button span { margin-left: 40px; }

.hero-answer {
  max-width: 480px;
  margin: 0;
  color: var(--white);
  font-size: clamp(1.25rem, 2.1vw, 2rem);
  font-weight: 700;
  line-height: 1.12;
  text-align: right;
  animation: answer-in .55s ease both;
}

.hero-answer a {
  display: block;
  margin-top: 20px;
  color: var(--signal);
  font-size: 12px;
  letter-spacing: .1em;
  text-decoration: none;
  text-transform: uppercase;
}

.hero-index {
  position: absolute;
  z-index: 2;
  bottom: 30px;
  left: 24px;
  margin: 0;
  color: var(--muted);
  font-size: 10px;
  letter-spacing: .12em;
}

@keyframes answer-in {
  from { opacity: 0; transform: translateY(12px); }
}

.section { padding: 108px 24px; }

.section-label {
  margin-bottom: 68px;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .16em;
  text-transform: uppercase;
}

.section-label-light { color: var(--signal); }

.meaning {
  max-width: 1600px;
  margin: auto;
}

.meaning-intro {
  display: grid;
  align-items: end;
  grid-template-columns: 2fr 1fr;
  gap: 60px;
}

.display-copy {
  margin: 0;
  font-size: clamp(3rem, 8vw, 8.5rem);
  font-weight: 700;
  letter-spacing: -.075em;
  line-height: .88;
}

.display-copy span { color: #7e7c75; }

.lead {
  max-width: 500px;
  margin: 0 0 6px;
  font-size: clamp(1.1rem, 1.7vw, 1.55rem);
  line-height: 1.35;
}

.glyph-lab {
  display: grid;
  align-items: center;
  margin-top: 120px;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  grid-template-columns: 2fr 1fr;
}

.glyph-stage {
  display: grid;
  min-height: 420px;
  padding: 40px;
  border-right: 1px solid var(--line);
  font-family: "Arial Rounded MT Bold", "Arial Black", Arial, sans-serif;
  font-size: clamp(4rem, 10vw, 10rem);
  font-weight: 900;
  letter-spacing: -.08em;
  grid-template-columns: repeat(4, 1fr);
  place-items: center;
}

.glyph-stage > span {
  transition: color .3s ease, transform .5s cubic-bezier(.2,.8,.2,1);
}

.glyph-stage .glyph-turn { color: #77746e; }
.glyph-stage.is-turned .glyph-turn { color: var(--ink); transform: rotate(0); }

.glyph-note { padding: 50px; }
.glyph-note p:not(.eyebrow) { max-width: 410px; font-size: 18px; line-height: 1.5; }

.eyebrow {
  margin: 0 0 24px;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .15em;
  text-transform: uppercase;
}

.outline-button,
.solid-button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  margin-top: 22px;
  padding: 0 22px;
  border: 1px solid currentColor;
  border-radius: 999px;
  background: transparent;
  cursor: pointer;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .08em;
  text-decoration: none;
  text-transform: uppercase;
  transition: color .2s ease, background .2s ease;
}

.outline-button:hover { color: var(--paper); background: var(--ink); }

.sequence {
  color: var(--white);
  background: var(--ink);
}

.sequence-title {
  max-width: 1200px;
  margin: 0 0 100px;
  font-size: clamp(3.8rem, 10vw, 10rem);
  letter-spacing: -.08em;
  line-height: .82;
}

.sequence-list {
  max-width: 1200px;
  margin: 0 0 0 auto;
  padding: 0;
  list-style: none;
}

.sequence-list li {
  display: grid;
  align-items: baseline;
  padding: 22px 0;
  border-top: 1px solid rgba(255,255,255,.25);
  grid-template-columns: 60px minmax(180px, 1fr) 2fr;
}

.sequence-list li:last-child { border-bottom: 1px solid rgba(255,255,255,.25); }
.sequence-list span { color: var(--signal); font-size: 10px; }
.sequence-list strong { font-size: clamp(1.5rem, 3vw, 2.8rem); letter-spacing: -.04em; }
.sequence-list p { margin: 0; color: #a9a79f; }

.manifesto {
  max-width: 1180px;
  margin: 170px auto 40px;
  text-align: center;
}

.manifesto p {
  margin: 0;
  color: var(--signal);
  font-size: clamp(2.7rem, 6vw, 6rem);
  font-weight: 700;
  letter-spacing: -.055em;
  line-height: .98;
}

.mirror { padding-bottom: 0; overflow: hidden; }

.mirror-layout {
  display: grid;
  align-items: end;
  margin-bottom: 130px;
  grid-template-columns: 2fr 1fr;
  gap: 60px;
}

.mirror-copy { max-width: 490px; font-size: clamp(1.15rem, 1.7vw, 1.5rem); }
.mirror-copy p:first-child { font-weight: 700; }

.response-ticker {
  width: calc(100% + 48px);
  margin-left: -24px;
  overflow: hidden;
  color: var(--signal);
  background: var(--ink);
}

.response-ticker div {
  display: flex;
  align-items: center;
  width: max-content;
  padding: 17px 0;
  animation: ticker 28s linear infinite;
}

.response-ticker span { padding: 0 22px; font-size: 13px; font-weight: 700; letter-spacing: .1em; }
.response-ticker i { font-style: normal; }

@keyframes ticker { to { transform: translateX(-50%); } }

.wear {
  color: var(--white);
  background: var(--ink);
}

.wear-heading {
  display: grid;
  align-items: end;
  margin-bottom: 80px;
  grid-template-columns: 2fr 1fr;
  gap: 60px;
}

.wear-heading .section-label { margin-bottom: 40px; }
.wear-heading h2 { margin: 0; font-size: clamp(4rem, 10vw, 10rem); letter-spacing: -.08em; line-height: .82; }
.wear-heading > p { max-width: 460px; margin: 0 0 4px; color: #aaa89f; font-size: 18px; }

.product-grid {
  display: grid;
  gap: 2px;
  grid-template-columns: repeat(2, 1fr);
}

.product-card {
  position: relative;
  min-width: 0;
  padding: 0;
  overflow: hidden;
  color: var(--ink);
  background: #e9e8e4;
  border: 0;
  cursor: zoom-in;
}

.product-card img {
  width: 100%;
  aspect-ratio: 1.1 / 1;
  object-fit: cover;
  transition: transform .7s cubic-bezier(.2,.7,.2,1), filter .4s ease;
}

.product-card-wide img { aspect-ratio: 1.45 / 1; }
.product-card:hover img { transform: scale(1.025); filter: contrast(1.03); }

.product-card > span {
  position: absolute;
  right: 12px;
  bottom: 12px;
  left: 12px;
  display: flex;
  justify-content: space-between;
  padding: 13px 15px;
  background: rgba(255,254,249,.92);
  backdrop-filter: blur(8px);
}

.product-card b { font-size: 12px; letter-spacing: .04em; text-transform: uppercase; }
.product-card em { font-size: 11px; font-style: normal; }

.read-section {
  position: relative;
  display: grid;
  min-height: 760px;
  padding-top: 140px;
  overflow: hidden;
  color: var(--ink);
  background: var(--signal);
  grid-template-columns: 1fr 1fr;
}

.read-mark {
  position: absolute;
  right: -3vw;
  bottom: -5vw;
  color: rgba(17,16,14,.08);
  font-family: "Arial Rounded MT Bold", "Arial Black", Arial, sans-serif;
  font-size: 31vw;
  font-weight: 900;
  letter-spacing: -.11em;
  line-height: .7;
  white-space: nowrap;
}

.read-copy {
  position: relative;
  z-index: 1;
  max-width: 660px;
  grid-column: 2;
}

.read-copy h2 { margin: 0; font-size: clamp(3.4rem, 7vw, 7rem); letter-spacing: -.075em; line-height: .88; }
.read-copy > p:not(.eyebrow) { max-width: 500px; margin-top: 34px; font-size: 19px; }
.solid-button { margin-top: 25px; color: var(--white); background: var(--ink); border-color: var(--ink); }
.solid-button span { margin-left: 50px; }
.solid-button:hover { color: var(--ink); background: transparent; }

.site-footer {
  padding: 80px 24px 30px;
  color: var(--white);
  background: var(--ink);
}

.footer-statement { max-width: 900px; font-size: clamp(3rem, 7vw, 7rem); font-weight: 700; letter-spacing: -.065em; line-height: .9; }

.footer-meta {
  display: grid;
  align-items: end;
  margin-top: 130px;
  padding-top: 24px;
  border-top: 1px solid rgba(255,255,255,.25);
  color: #aaa89f;
  font-size: 11px;
  grid-template-columns: 1fr 1fr 1fr;
}

.footer-meta a { text-decoration: none; }
.footer-meta p { margin: 0; text-align: center; }
.footer-meta a:last-child { text-align: right; }

.gallery-dialog {
  width: min(92vw, 1050px);
  max-width: none;
  max-height: 92vh;
  padding: 0;
  overflow: visible;
  color: var(--white);
  background: transparent;
  border: 0;
}

.gallery-dialog::backdrop { background: rgba(17,16,14,.92); backdrop-filter: blur(8px); }
.gallery-dialog figure { margin: 0; }
.gallery-dialog img { width: 100%; max-height: 82vh; object-fit: contain; background: #eee; }
.gallery-dialog figcaption { padding-top: 12px; font-size: 12px; letter-spacing: .08em; text-transform: uppercase; }

.dialog-close {
  position: absolute;
  z-index: 2;
  top: -46px;
  right: 0;
  width: 36px;
  height: 36px;
  padding: 0;
  color: var(--white);
  background: transparent;
  border: 1px solid rgba(255,255,255,.4);
  border-radius: 50%;
  cursor: pointer;
  font-size: 24px;
  line-height: 1;
}

.reveal-on-scroll {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity .7s ease, transform .7s ease;
}

.reveal-on-scroll.is-visible { opacity: 1; transform: translateY(0); }

@media (max-width: 900px) {
  .site-header { height: 64px; }
  .menu-button {
    position: relative;
    z-index: 2;
    display: grid;
    width: 42px;
    height: 42px;
    padding: 12px 8px;
    border: 0;
    background: transparent;
    cursor: pointer;
  }
  .menu-button span:not(.sr-only) { display: block; width: 100%; height: 1px; background: currentColor; transition: transform .25s ease; }
  .menu-open .menu-button span:nth-child(2) { transform: translateY(4px) rotate(45deg); }
  .menu-open .menu-button span:nth-child(3) { transform: translateY(-4px) rotate(-45deg); }
  .site-nav {
    position: fixed;
    inset: 0;
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    justify-content: center;
    gap: 24px;
    padding: 80px 24px;
    color: var(--white);
    background: var(--ink);
    opacity: 0;
    pointer-events: none;
    transition: opacity .25s ease;
  }
  .site-nav a { font-size: 10vw; letter-spacing: -.04em; line-height: .95; text-transform: none; }
  .site-nav .nav-contact { padding: 0; color: var(--signal); background: none; border-radius: 0; }
  .menu-open .site-nav { opacity: 1; pointer-events: auto; }
  .menu-open .site-header { color: var(--white); background: var(--ink); }
  .meaning-intro, .mirror-layout, .wear-heading { grid-template-columns: 1fr; }
  .glyph-lab { grid-template-columns: 1fr; }
  .glyph-stage { min-height: 300px; border-right: 0; border-bottom: 1px solid var(--line); }
  .sequence-list { margin: 0; }
  .read-section { grid-template-columns: 1fr; }
  .read-copy { grid-column: 1; }
}

@media (max-width: 640px) {
  :root { --page: calc(100vw - 32px); }
  .section { padding: 78px 16px; }
  .site-header { padding: 0 16px; }
  .hero { padding: 88px 16px 22px; grid-template-columns: 1fr; }
  .hero-grid { background-size: 25vw 25vw; }
  .hero-wordmark { font-size: 29vw; transform: translate(-51.5%, -60%); }
  .hero-prompt { align-self: end; margin: 0 0 25vh; }
  .hero-action { align-items: end; justify-content: flex-start; grid-column: 1; text-align: left; }
  .hero-answer { font-size: 1.2rem; text-align: left; }
  .hero-index { display: none; }
  .section-label { margin-bottom: 46px; }
  .meaning-intro { gap: 34px; }
  .display-copy { font-size: 15vw; }
  .glyph-lab { margin-top: 76px; }
  .glyph-stage { min-height: 220px; padding: 20px 8px; font-size: 17vw; }
  .glyph-note { padding: 34px 8px; }
  .sequence-title { margin-bottom: 70px; font-size: 16vw; }
  .sequence-list li { grid-template-columns: 40px 1fr; gap: 4px; }
  .sequence-list p { grid-column: 2; padding: 2px 0 8px; }
  .manifesto { margin: 110px auto 30px; }
  .mirror-layout { margin-bottom: 80px; }
  .response-ticker { width: calc(100% + 32px); margin-left: -16px; }
  .wear-heading { margin-bottom: 52px; }
  .wear-heading h2 { font-size: 16vw; }
  .product-grid { grid-template-columns: 1fr; }
  .product-card img, .product-card-wide img { aspect-ratio: 1 / 1; }
  .read-section { min-height: 680px; padding-top: 100px; }
  .read-copy h2 { font-size: 15vw; }
  .read-mark { right: -7vw; bottom: 3vw; font-size: 34vw; }
  .site-footer { padding: 64px 16px 28px; }
  .footer-meta { gap: 26px; margin-top: 90px; grid-template-columns: 1fr; }
  .footer-meta p, .footer-meta a:last-child { text-align: left; }
  .gallery-dialog { width: calc(100vw - 24px); }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .reveal-on-scroll { opacity: 1; transform: none; }
}